CREATION
• Dynamic conceptual, layout, illustration, typography, media direction and writing skills
• Extensive development of publications (print + digital + social), marketing materials,
internal & external corporate communications, corporate identity campaigns, brand imaging & management and environmental retail graphics & displays
internal & external corporate communications, corporate identity campaigns, brand imaging & management and environmental retail graphics & displays
• Adept at understanding clients’ cross channel business needs, developing strategies, and directing teams to produce materials accordingly
• Fluent in Adobe Creative Suite programs (Photoshop, Illustrator, InDesign and Acrobat)
• Traditional illustration and fine art background
PRODUCTION / EXECUTION
• 20+ years of cross channel project, vendor and employee management
• 10+ years of digital content management
• Ensured control for hundreds of print + digital + social projects per year
• Seasoned organizational & communication skills
• Strong sense of deadlines & timeframes
• Established presenter of aesthetic direction & project concepts
OCCUPATION
Indiana Wesleyan University, Marion, IN
Executive Director, Brand & Creative
August 2023 – Present
Executive Director, Brand & Creative
August 2023 – Present
• Lead the Brand and Creative teams to ensure highest-quality deliverables while monitoring, emphasizing, and protecting brand standards
• Concept, strategize, manage design & production of all multi-channel brand creative initiatives
• Serve as primary interface with academic & operational units, internal constituents, and external vendors / agencies
• Create & nurture relationships with internal clients by addressing brand, marketing, and communications needs, then assessing project and resource requirements
• Identify brand / creative opportunities, perform competitive analysis, co-develop strategies, including go-to-market plans and brand creation
• Monitor market trends, coordinate understanding of consumers, and ensure internal teams & external agencies hit KPIs
• Manage vendor and internal production budgets
JD Sports / Finish Line, Inc., Indianapolis, IN
Art Director
October 2005 – August 2023
Art Director
October 2005 – August 2023
• Developed, produced, implemented and maintained brand identity standards for JD / Finish Line
• Concepted, strategized, managed design + production of all multi-channel marketing initiatives
• Concepted, developed and directed content captures for select JD, Finish Line, and FL Macy's campaigns
• Facilitated communication and cross department implementation of creative strategies + executions
• Managed vendor and internal production budgets
Cooperative Finance Corporation (CFC) and
National Rural Telecommunications Cooperative (NRTC), Herndon, VA
Senior Designer
January 1998 – September 2005
National Rural Telecommunications Cooperative (NRTC), Herndon, VA
Senior Designer
January 1998 – September 2005
• Developed and designed corporate identity standards for CFC and NRTC, a multi-billion dollar finance corporation and telecommunications corporation serving members throughout North America
• Concepted, developed and designed various cross channel creative projects such as newsletters (print + digital), website, marketing brochures, advertising, corporate capabilities collateral, directories, signage, annual meeting collateral, PowerPoint templates, etc.
• Developed and maintained overall design/redesign of RTFC web site
• Created yearly Annual Reports (print + digital)
• Designed and managed production of one weekly and two monthly newsletters (print + digital)
EDUCATION
Indiana Wesleyan University
Bachelor of Science, Studio Art, May 1997